IZ: the iDog from Outer Space

Sega, the engineering masterminds that brought you the impressively silly iDog, have outdone themselves with the introduction of IZ, a wacky alien dude that lights up, moves various bulbous things, and makes an obnoxious racket when it’s feed MP3s.

C’mon, think about it. Would even a child pay attention to this silly widget for more than a few days? This is the kind of thing you get for the children of people you don’t like.