Interesting, revealing interview with Sony CEO Howard Stringer in the Hollywood Reporter. In the piece, he’s surprisingly loose-lipped about Sony’s near-future strategy for the Blu-ray High Definition Disc standard and the timetable for gaming and portable video devices through holiday season 2006. Here are some highlights:
* Besides being a game platform, the PS3 is part of Sony’s “trojan horse” strategy to get Blu-ray HD players into consumers’ homes. To accomplish this, Sony will sell the PS3 at a loss for the first six months to a year.
* The PS3 will likely ship for holiday season ’06, but to tide consumers over, Sony will be releasing some “compact, portable video devices” between now and then.
* Comments in the piece suggest that a hard drive may be included with the PS3 release. The author states: “PS3 will be bundled with a selection of preloaded films, TV programs and games and sell for between $300-$400.” This suggests a hard drive (what else would they be preloaded on?), but then, the interviewer doesn’t seem to know the difference between a memory stick and a hard drive, so who knows. It could just be some Blu-ray discs, or maybe there’ll be several hardware bundles, one which will include the hard drive with some preloads.
* Stringer and Sony see their hardware and software products (and their media content), as a “‘high-definition value chain that starts with cameras and goes through projectors and television sets and ends up with the PS3. You can see an HD necklace with all the pearls connected,’ Stringer said.” Yes… a pearl necklace, if you will.
[Via ArsTechnica]