Virtual Realm, Real Pizza: Evil, Brilliant

According to a piece on CNet, Pizza Hut has partnered with Sony Online to offer real-world pies to players of EverCrack… er… EverQuest II. Type in /pizza while playing the freakishly addictive fantasy RPG and a Pizza Hut order window will pop up. Of course, you’ll still have to extricate your tremendous ass out of your groaning task chair to answer the front door, and sadly, you’ll have to pay with real-world money not in-game platinum pieces. As much as the thought of this horrifies us, we have to admit, it’s brilliant marketing and probably the shape (a very large, Michelin-man shape) of things to come.