Don’t Look for Sony’s E-Book Reader on Amazon

According to an AP piece, Amazon and Barnes & Noble will not be showin’ the love for the forthcoming Sony Portable Reader. Fans of electronic books think the next-gen reader could be a turning point in the fledgling e-book market, and as you might imagine, that makes some dead tree booksellers a little flop-sweaty. Borders is a refreshing exception. They do plan to sell the device. While e-book enthusiasts are excited by the readable resolution of the new device’s screen and the respectable battery life, they’re not so psyched by the projected US$300-400 pricetag.