Troy is a new ARG created by the Experimental Gameplay Project. It is a Web-based game where figuring out how to “play it” is how you play it. The underlying theme is privacy. You start at a 404-File Not Found page and you’re on your own from there. Besides Troy, you should check out some of the other fascinating games and discussions at the EGP website. Troy? Gee, do you think there’s a Trojan Horse involved?
For more on ARGs, check out the Alternative Reality Gaming Network.