Street Tech Co-Founding Father Sean Carton is back in Baltimore, now working at idfive, a Baltimore design and communications firm. He and idfive have created a group blog called AttentionScan. It’s filled with rebel advertising and marketing ideas, high weirdness, cool tool discoveries, and Russian drinking games — basically Sean’s usual interests. Here’s a Top Ten List (of corp creativity tips) that he posted (via Stefan Engeseth):
1. Hire people who have different talents than you.
2. Install a random control in the elevator so that everyone ends up on the wrong floor. Get a head start by pressing the wrong button today.
3. Exchange Filofaxes with each other.
4. Bring your children to work.
5. Invite your customers to participate in projects at an early stage.
6. Invite someone from the street to attend your next meeting.
7. Mix people in meetings: for example sales people and marketing people.
8. Change the setting of the meeting. Why not hold your next meeting at a kindergarten?
9. Create imbalance. Stand on one leg during a meeting and seek imbalance. Seek imbalance in the marketplace.
10. Use simple language. A good idea thrives on simplicity.
11. Always go the extra mile and do a little more than what’s on the list.