According to Microsloth inside sources, Redmond has decided to drop the anticipated price of the Zune digital media player to US$230. As you may have already heard, MS was shocked by the recent news from Apple that the new 30GB iPod would be priced at $249. They had plans to roll out the Zune at $290, thinking that would be ten bucks below Apple’s comparable player. Surprise!
So MS will now have to take an even bigger up-front hit to stay on target as being the iPod killer (or so they dream). Gizmodo surmises they’ll likely try to minimized the pricing blow by ditching pre-loads we wouldn’t have given a crap about anyway.