Next Generation has piece on Will Wright and his talk at South by Southwest Interactive. In it, he talks about the nature of storytelling in games and where he sees it going:
“Wright went on to describe his vision of a simulation that could actually execute dramatic aspects of a game. In other words, a computer that could learn what kind of story a player is creating (a teen slasher, a drama) in an open world, and then figure out the ultimate epic struggle of the player’s storyline as he or she plays.
“In simpler terms, the computer would be like the in-movie director of The Truman Show, Wright said. Stories stemming from such an interactive experience, he believes, would be truly powerful.”