The rumored TiVo/Blockbastard partnership seems to be close to an announcement. Zatz is reporting that Blockbuster prematurely switched on the Web page promoting the deal. So what’s the skinny? Well that’s just it, it’s a much ado, basically a cross-marketing arrangement for TiVo subbers and Blockbusters’ NetFlix-like (but contract-dependent) DVD rental service. The deal would save dual-service monthly subscribers about US$8/month.
So, nothing really to text message your momma about. You’d think that TiVo would be burning the midnight conference room oil to come up with more market-compelling partnerships and product/service announcements than parental blocking software and $8/month discount coupons. And what about lifetime subbers? Are they SOL?